Friday, October 25, 2019
Researching Industry :: essays research papers fc
Contents Page Number Contents     2 Introduction     3 Procedure     4 Market Survey     7 How the Survey is conducted     9 The Survey     9 The Results     9 Survey Conclusions     10 Final Summary     12 Appendices     13 Bibliography     14 Introduction The purpose of this report is to research a local ward in the Southend-On-Sea area and investigate the enterprise possibilities for a small or medium sized business. I intend to prove by statistical analysis, sampling from a target population, and by calculated judgments that a particular business will or will not be successful in the chosen area. I intend to compare an area with regional and national averages to determine the backgrounds of local residents. By exploring the statistical data available for a given ward, I will be able to make sound decisions based on this reliable information. The data collected will tell me the amount of employed and unemployed residents in the area. What type of work the employed residents do and an idea into the financial status of the populace. Once I have an idea as to who lives in this area, I will be able to choose what business enterprise maybe successful in that area. Then I will analyze economic trends over the past year to see if the business I am proposing is stable. I will then survey the local population to obtain opinions of the enterprise. After completing this research I will then analyze the data collected and draw provable statistical analysis to the feasibility of the business proposition. Procedure The Victoria Ward of Southend-On-Sea Essex, has a below national average of working people. The Census of Population (2001) displayed results stating that 71.6% of all people are in employment. However the Victoria Ward of Southend –On- Sea, only displayed 66.3% of people working. The census also showed that whilst Southend in general has unemployment base similar to the national average of 5.8%, Victoria Ward had a much higher ratio of unemployed people. In fact this figure was declared to be 9.3%.      Victoria (numbers)     Victoria (%)     Southend-on-Sea UA (%)     GB (%) All people Economically active     4,077     73.1     77.1     76.0 In employment     3,696     66.3     72.5     71.6 Employees     3,285     58.9     62.5     62.6 Self employed     411     7.4     10.0     9.0 Unemployed     381     9.3     6.0     5.8 Males Economically active     2,281     79.8     83.8     81.4 In employment     2,038     71.3     78.0     76.0 Employees     1,701     59.5     62.6     63.1 Self employed     337     11.8     15.5     12.9 Unemployed     243     10.7     6.9     6.5 Females Economically active     1,796     66.1     70.1     70.3 Employment     1,658     61.0     66.8     66.9 Employees     1,584     58.3     62.4     62.1 Self employed     74     2.7     4.3     4.8 Unemployed     138     7.7     4.8     4.8 Further investigation into these figures show that only 31.5% of the residents are employed in professional or managerial positions. Once again according to the Census of Population (2001), the national figure for this sector of employment is 40%. The same census shows that Southend in general has 40.3% of its employed people working in these positions.      Victoria (numbers)     Victoria (%)     Southend-on-Sea UA (%)     GB (%) 1 Managers and senior officials     393     10.6     16.0     14.9 2 Professional     264     7.1     9.9     11.2 3 Associate professional & technical     509     13.8     14.4     13.9 A further indication as to the employment placements of the residents in this area is that 13.9% are in ‘Elementary Occupations (EO)’ compared to11.
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